Who owns the story?
Fundraising appeals led by the people they intend to help can raise more money and be more effective than those created by the charity itself – according to new research by the University of East Anglia (UEA) and University of the Arts London (UAL).
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ReportsJess Crombie and David GirlingUniversity of East Anglia (UEA) and University of the Arts London (UAL)dignity, photography, humanitarian, ngo, aid, storytelling, resource